Importance of a Domain Name
Domain Name - The First Step to Making Money Online
Whilst there are now many different ways of making money online, it is still important to appreciate the value of a good domain name choice. Choosing the best domain name for your money making ventures is a crucial aspect to placing your site on the first page of Google and reaping the rewards that such a placement can bring.
Do Not Pay More Than $10
Do not pay more than $10 for any domain name and these deals are available for dot com domains and dot co dot uk. For serious online marketing try to find your domain name as a .com rather than a .co.uk or a .co.ke. The author would advise making sure that unless the site is to promote a bricks and motar company in the UK or Kenya, there are no substantial benefits of having a .co.uk and a dot com will make you more money. This advice is for guidance only and there are exceptions to this rule which will be be covered in another article.
Keyword Research
Anyone considering a serious online career must understand the importance of keyword research. Those who do not learn the benefits will not survive the coming internet revolution approaching Kenya and Africa, not to mention those the world over. Keyword relevancy is important for content development, title tagging, backlink building and other crucial aspects of building popularity.
Keywords and Phrases
The internet is no different from a massive library with the search engines being the librarians employed to select the relevant book based upon the enquiry made by each visitor. Google, as the most used search engine, can be considered as the senior librarian. Eveytime a visitor to the library (search engine) asks for a book they do so using a word or a combination of words known as keywords and search phrases respectively.
Google the Librarian
The librarian then uses their past knowledge of the books in the library and the various titles that they have seen. They have already noted the most important aspects and content in every book in the library and has organised them on the basis of relevancy for any particular subject. When a librarian looks through books randomly certain things will stick out and be remembered, such as the title and how relevant the content of the book was to the title. Books that were not helpful are largely forgotten. That is more or less how Google and other search engines operate in very simplistic terms.
Domain Name and Title
When builing a website from scratch make sure that the domain name contains a keyword or a search phrase. A single keyword is great but probably not available anymore as most internet marketers of business giants have snapped up the most valuble domain names with regards to single keywords. Search phrases, however, are still available and a domain name should contain a full search phrase if possible. Not just any search phrase but a phrase that is searched for sufficiently.
Google Keyword Tool
As a rule of thumb, try to find search phrases
with 1,600 searches a month globally using the Google Keyword Tool. This is only a rule of thumb because one should develop content that will rank for search terms related to the primary focus of the site. This practice will give any website a head start in the race toward 1st page Google rankings.